You installed Swym Wishlist Plus expecting a simple, reliable wishlist.
Then you hit a pricing wall, ran into a feature you can't access without upgrading, or realized the app just doesn't talk to the rest of your store the way you need it to.
You're not alone. Dozens of Shopify merchants have made the same switch.
This guide covers the 9 best Swym Wishlist Plus alternatives available right now. We cover pricing, key features, pros and cons, and a direct comparison with Wishlist Plus so you can make the right call for your store.
Swym Wishlist Plus alternatives at a glance
The table below covers the nine best Swym Wishlist Plus alternatives.
Why are Shopify merchants switching from Swym Wishlist Plus?
Swym Wishlist Plus works. Until it doesn't fit anymore.
The most common complaint you'll find in Shopify reviews and on Reddit's r/shopify is the pricing jump. Users who relied on the free tier found that guest wishlist access, email alerts, and analytics all sit behind paid plans starting at $29.99/month. For small stores, that's a hard sell when competing apps offer the same features for under $5.
A few other recurring issues:
- No email recovery on the free plan. Users who want to remind customers about saved products have to upgrade before they can send a single alert.
- Guest wishlist requires a paid plan. Stores with high guest traffic lose wishlist data entirely unless they pay.
- Support can be slow. Several Shopify App Store reviews mention waiting 48+ hours for a reply during high-traffic periods.
- Customization Problems. Users report the app "does change colors, but as for the text (replacing wishlist with favorites and everything regarding text) it just doesn’t do it and keeps putting their basic version."
These aren't deal-breakers for every store. But if your wishlist is a core part of your retention strategy, paying $30/month before you get basic email alerts is a tough pill.
Flits Wishlist was built to close exactly these gaps. Guest wishlists, email recovery alerts, and customer account integration come standard, not as locked-tier add-ons.
Now one reason you’re here could be because you have used Swym Wishlist Plus and now want to explore a different option. The other reason can be that you wanted to use Wishlist Plus but the pricing doesn’t make sense for you. And if the latter is the reason, it’s important that you understand everything about Shopify wishlist before making the decision. That said, let’s dive right in!
9 best Swym Wishlist Plus alternatives for Shopify
Every tool on this list ranks among the top Swym Wishlist Plus alternatives across Shopify wishlist apps today. This is for whether you’re starting out on your eCommerce journey, scaling the business, or are already the global audience.
Each entry covers pricing, key features, pros and cons, and a direct head-to-head comparison with Wishlist plus so you can make a confident call.
Here's the full list:
- Flits Wishlist - Best overall Swym Wishlist Plus alternative for Shopify
- Swish (Wishlist King) - Best for design flexibility and custom UI
- Growave - Best for stores wanting wishlist + loyalty in one app
- WC Wishlist Club - Best for budget-conscious merchants
- Wishlist Hero - Best for multi-currency and multilingual stores
- SE Wishlist Engine - Best for conversion-focused recovery emails
- MST: Wishlist + Marketing Flow - Best for automated wishlist marketing
- Hulk Wishlist & Favorites - Best for unlimited products and lists
- Wishlists – Wishify - Best for stores needing quick setup
1. Flits Wishlist - Best overall Swym Wishlist Plus alternative for Shopify
Best overall Swym Wishlist Plus alternative for Shopify
Shopify App Store rating: 5/5 stars
Pricing: Free plan available. $19/month Unlimited plan.
Most wishlist apps are built to a spec: save products, show a page, send an email. Flits Wishlist was built by a team that has been inside the Shopify ecosystem for over 9 years, and the difference shows the moment you get into the product.
Start with Shopify wishlist setup with Flits, you don't have to spend hours figuring out how the wishlist page should look or how the button should sit on your product page. Flits Wishlist has a built-in AI feature that designs the wishlist flow and page for you, matched to your store's existing theme. You install it, let the AI do the heavy lifting, and your wishlist is live in under 5 minutes.
The wishlist itself covers every placement a serious store needs: product pages, collection pages, the customer account page, and a dedicated wishlist page that customers can access from your header. Shoppers can save product variants at the exact level they want, meaning the size they saved is the size they come back to buy. Guest wishlist works without a login, so you're not turning away shoppers who haven't created an account yet. In fact, it can be used as a way to bring more sign ups.
Also Read: Convert Guest Users to Sign-Ups with Flits Wishlist
Where Flits Wishlist separates itself is in what happens after a customer saves something. When a product they wishlisted comes back in stock, Flits Wishlist fires a back-in-stock alert automatically. You don’t need Zapier or a separate email tool. The alert goes out at exactly the right moment, when the customer already told you they want the product.
Flits Wishlist’s direct integration with Klaviyo ensures that every wishlist action, saves, back-in-stock triggers, and product-level intent data, flows into Klaviyo as customer events. That means you can build segmented flows around what customers actually want to buy, not just what they browsed. A shopper who saved a jacket three weeks ago and hasn't purchased is a completely different audience from someone who added it to cart and left. Flits Wishlist captures and organizes first-party customer intent data so Klaviyo can act on it.
The Shopify Wishlist analytics layer rounds it out. You can see which products are being saved most, track cart abandonment and orders driven by wishlist activity, and view individual customer timelines showing exactly what each shopper has saved and when. That's merchandising and campaign data most stores are guessing at.
And if you're switching from Swym Wishlist Plus right now, Flits Wishlist supports a direct migration. You share your CSV and the Flits Wishlist team handles the import. Your customers keep their saved products. Nothing gets lost.
The $19/month Unlimited plan is exactly what it says: everything, no restrictions, no scaling fees, no feature walls as your store grows. You get the full product whether you're processing 10 orders a month or 10,000.
Key features
- AI-generated wishlist page and flow, matched to your store's theme
- Guest wishlist with no login required
- Back-in-stock email alerts for saved products, built in with no external tool needed
- Klaviyo integration: wishlist events sync as customer events to power segmented flows
- Wishlist buttons on product pages and dedicated wishlist page
- Product variant support so customers save the exact size, color, or style they want
- Analytics covering most-wishlisted products, sales driven by wishlists, and real-time customer activity
- Direct migration from Swym Wishlist Plus with no data loss
Pros
- AI wishlist page builder means you're not starting from a blank canvas
- Klaviyo integration turns wishlist intent data into segmentable Klaviyo events
- Back-in-stock alerts fire automatically, no third-party setup required
- Migration is handled by the Flits Wishlist team
- Flat $19/month Unlimited plan with no feature restrictions, regardless of store size
Cons
- Price drop alerts are on the roadmap but not live yet. Back-in-stock is available now
- There's no middle tier. It's the free plan or the $19/month Unlimited plan
Flits Wishlist vs. Swym Wishlist Plus
Swym Wishlist Plus charges $30/month as its entry point, with guest wishlists, email alerts, and analytics all gated behind paid tiers. The more you need from it, the more you pay.
Flits Wishlist charges $19/month for the complete product, and that price doesn't move as your store scales. You get the AI page builder, Klaviyo integration, back-in-stock alerts, variant-level saving, and a direct migration path all in one plan. For a store switching from Swym Wishlist Plus, that's a simple decision to make.
2. Swish (Wishlist King) - Best for design flexibility and custom UI
Best for design flexibility and custom UI
Shopify App Store rating: 5/5 stars
Pricing: From $19/month. No free plan.
Wishlist King has been around long enough to get most things right. Its latest version, rebranded as Swish, focuses heavily on UI customization. You can match colors, typography, and button placement to your theme without touching a line of code.
It supports guest wishlists and sends automated email reminders. The setup is clean and the documentation is thorough.
Key features
- Full theme compatibility with no-code customization
- Guest wishlist support with email capture option
- Automated email reminders for saved items
- Multi-currency support
- Analytics dashboard with product-level data
- Works across product pages, collection pages, and the cart
Pros
- Best-in-class visual customization without needing a developer
- Multi-currency works correctly without extra setup
- Clean admin interface that's easy to navigate
Cons
- No free plan. The $4.95/month entry point is low, but you pay from day one
- Customer account integration is minimal compared to apps like Flits Wishlist
Swish vs. Swym Wishlist Plus
Both apps offer guest wishlists and email alerts. Swish has a lower price floor and better UI customization. Swym Wishlist Plus has a deeper feature set on higher tiers, but you're paying nearly $20/month to access it.
3. Growave - Best for stores wanting wishlist + loyalty in one app
Best for stores wanting wishlist + loyalty in one app
Shopify App Store rating: 4.8/5 stars
Pricing: Free plan available. Entry plan starts at $49/month.
Growave bundles a wishlist with loyalty, reviews, referrals, and social login into a single app. If you've been paying for three or four separate tools, Growave can replace most of them.
The Shopify wishlist component works well on its own, but the real value is the combination. A customer saves a product, gets a loyalty reminder email, and converts, all from one system.
Key features
- Wishlist with email alerts for price changes and restocks
- Points-based loyalty program built in
- Product reviews with photo support
- Referral program with custom rewards
- Social login via Google and Facebook
Pros
- Replaces multiple apps, which reduces monthly costs and integration headaches
- The loyalty and wishlist data share the same customer profile
- Strong support team with fast response times
Cons
- No guest wishlist on any plan. Customers need to create an account
- The entry price of $9/month is higher than wishlist-only alternatives
- The bundled approach can feel like overkill if you only need a wishlist
Growave vs. Swym Wishlist Plus
Growave beats Swym Wishlist Plus on breadth. If you want one app to handle loyalty, reviews, and wishlists, Growave wins. If you have high guest traffic and need those shoppers' wishlist data, neither Growave nor Swym Wishlist Plus covers it at the base level.
4. WC Wishlist Club - Best for budget-conscious merchants
Best for budget-conscious merchants
Shopify App Store rating: 4.8/5 stars
Pricing: Free plan available. Basic plan starts at $4.99/month
WC Wishlist Club does the job for stores that need a no-frills wishlist at the lowest possible cost. Guest wishlists, email alerts, and analytics are all available, and the paid tier costs less than a cup of coffee per month.
It won't replace an advanced retention stack. But for small stores that want wishlist functionality without a budget commitment, it's a solid fit.
Key features
- Guest wishlist support included on the free plan
- Email reminders for saved products
- Basic analytics showing saved product counts
- Add-to-cart from wishlist
- Social sharing
Pros
- Lowest paid tier of any app on this list at $5/month
- Guest wishlist works on the free plan
- Simple setup with no developer involvement
Cons
- Limited customization compared to Swish or Flits Wishlist
- Analytics are basic and don't break down by customer segment
- No loyalty, reviews, or advanced account features
WC Wishlist Club vs. Swym Wishlist Plus
For price, WC Wishlist Club wins by a wide margin. Swym Wishlist Plus charges $30/month for features that Wishlist Club includes at $5. If budget is the primary concern, this is the clearest trade-down.
5. Wishlist Hero - Best for multi-currency and multilingual stores
Best for multi-currency and multilingual stores
Shopify App Store rating: 4.7/5 stars
Pricing: Free plan available (500 items/month). Paid plans start at $4/month.
Wishlist Hero is built for international stores. Multi-currency, multi-language support, and GDPR-compliant email capture work correctly without add-ons or workarounds.
Shopify guest wishlists work on every plan, including free. Email alerts for price drops and restocks are included on paid tiers.
Key features
- Multi-currency support with correct price display per region
- Multilingual wishlist interface
- Guest wishlist support
- GDPR-compliant email capture for guest users
- Automated email alerts for price drops and restocks
- Custom branding for the wishlist button and page
Pros
- Best choice for stores selling across multiple countries
- GDPR compliance built in, not bolted on
- Clean UI that matches most themes without customization
Cons
- Email alerts require the paid plan
- Analytics are not as detailed as Flits Wishlist or Swish
Wishlist Hero vs. Swym Wishlist Plus
Both apps offer guest wishlists. Wishlist Hero's advantage is international readiness: multi-currency, multilingual support, and GDPR compliance at a fraction of Swym Wishlist Plus's price.
6. SE Wishlist Engine - Best for conversion-focused recovery emails
Best for conversion-focused recovery emails
Shopify App Store rating: 4.9/5 stars
Pricing: Free plan available. Basic Plan starts at $7.99/month
SE Wishlist Engine's strength is its email recovery setup. You can trigger automated emails based on wishlist behavior, including price drops, back-in-stock alerts, and abandoned wishlist reminders. The email templates are customizable and work without Klaviyo or any external tool.
Key features
- Automated email recovery for wishlisted products
- Price drop and restock alerts
- Guest wishlist with email capture
- Add-to-cart shortcut from email
- Customizable email templates
- Analytics on email open rates and wishlist conversions
Pros
- Email recovery flows are more detailed than most wishlist apps
- Works without an external email marketing tool
- Guest wishlist included on free plan
Cons
- UI customization is more limited than Swish
- Not ideal for stores wanting a full loyalty or account system
SE Wishlist Engine vs. Swym Wishlist Plus
If your primary goal is bringing customers back to saved products via email, SE Wishlist Engine does it better and at a lower price than Wishlist Plus. The email automation is built for wishlist behavior specifically, not added as an afterthought.
7. MST: Wishlist + Marketing Flow - Best for automated wishlist marketing
Best for automated wishlist marketing
Shopify App Store rating: 4.7/5 stars
Pricing: Free trial available. Paid plan starts at $2/month.
MST goes a step further than most wishlist apps by adding a basic marketing flow on top of Shopify wishlist data. You can trigger cart abandonment nudges, promotional emails, and product recommendations based on what customers have saved.
It's not a full marketing automation tool, but for stores that want wishlist data to feed simple marketing actions, MST covers the basics.
Key features
- Wishlist with guest support
- Automated marketing flows triggered by wishlist activity
- Price drop and restock email alerts
- Cart nudge emails for wishlisted items
- Product recommendations based on saved items
Pros
- Marketing automation built into the wishlist app
- No need for a separate trigger in Klaviyo or Omnisend
- Guest wishlist support
Cons
- Marketing flows are basic. Not a replacement for a proper automation tool
- App is newer, with fewer reviews than the alternatives on this list
MST vs. Swym Wishlist Plus
MST gives you wishlist plus a lightweight marketing layer at a quarter of the cost. If you want automation without the budget commitment, it's worth testing.
8. Hulk Wishlist & Favorites - Best for unlimited products and lists
Best for unlimited products and lists
Shopify App Store rating: 4.7/5 stars
Pricing: Free plan available. Paid plans from $4.90/month.
Hulk removes limits on the number of products a customer can save and the number of separate lists they can create. For stores selling large catalogs where customers actively curate collections, that matters.
Guest wishlist support is included. Email alerts are not a core feature, which is a gap compared to most alternatives.
Key features
- Unlimited products per wishlist
- Multiple wishlists per customer (collections, favorites, gift lists)
- Guest wishlist support
- Wishlist sharing via link
- Add-to-cart from wishlist page
Pros
- No limits on products or lists, even on lower plans
- Multiple lists let customers organize products meaningfully
- Works well for fashion, home goods, and catalog-heavy stores
Cons
- No built-in email alerts for price drops or restocks
- Fewer reviews than other apps on this list
- Limited analytics
Hulk vs. Swym Wishlist Plus
If unlimited lists are your priority, Hulk wins. If email alerts are part of your retention strategy, you'll need to connect Hulk to an external tool or choose a different app.
9. Wishlists by Wishify - Best for stores needing quick setup
Best for stores needing quick setup
Shopify App Store rating: 4.9/5 stars
Pricing: Free plan available. Paid plans start at $5.99/month.
Wishify installs fast and works with most Shopify themes without configuration. Guest wishlist support is included on the free plan, and email alerts are available on paid tiers.
It's a reliable choice if you want to go live quickly without spending time on setup or customization.
Key features
- One-click install with automatic theme detection
- Guest wishlist support on free plan
- Email alerts for price drops and restocks on paid plans
- Add-to-cart from wishlist
- Social sharing
Pros
- Fastest setup of any app on this list
- Guest wishlist works immediately after install
- Reliable performance with consistent reviews
Cons
- Limited customization options
- Analytics are basic
- No loyalty or account integration
Wishify vs. Swym Wishlist Plus
Both apps are easy to set up. Wishify is faster and cheaper. Swym Wishlist Plus has more advanced features on higher tiers. If speed of setup matters and you don't need advanced analytics, Wishify is a practical swap.
Final verdict: Which Swym Wishlist Plus alternative should you choose?
Every app on this list does something well. But when you step back and look at the full picture, one question cuts through the noise: what does a store actually need from a wishlist app in 2026?
- It needs to capture intent from every shopper, logged in or not.
- It needs to bring customers back automatically when a saved product is available.
- It needs to tell you which products have the most buying intent behind them.
- It needs to plug into the email tool you're already running.
- It needs to go live without a developer.
- And it needs to stay at a price that doesn't punish you for growing.
Flits Wishlist is the only Shopify wishlist app on this list that checks every one of those boxes without asking you to upgrade to reach the next one.
- The AI page builder gets you live in under 5 minutes.
- The Klaviyo integration turns wishlist saves into usable customer events.
- Back-in-stock alerts fire automatically.
- Guest wishlists work from day one.
- Analytics show you exactly what your customers want to buy.
- And if you're coming from Swym Wishlist Plus, the migration is handled for you.
The other apps on this list also have their own strengths.
- Swish is the best choice if you need granular UI control and you're comfortable without Klaviyo integration.
- Growave makes sense if you want loyalty, reviews, and a wishlist managed inside one dashboard.
- Wishlist Hero is a solid option if you're running a multilingual store and that's your primary constraint.
- SE Wishlist Engine is worth a look if email recovery flows are your main focus and you don't need much else.
But for a store that's switching from Swym Wishlist Plus and wants an upgrade rather than a lateral move, Flits is the answer. You're not trading one set of limitations for another. You're getting a mature product built by a team that's been inside the Shopify ecosystem for over 9 years, at a flat price that doesn't change as your store scales.
Try Flits Wishlist on the Shopify App Store
Frequently asked questions
What's the best free Swym Wishlist Plus alternative for Shopify?
Flits Wishlist, WC Wishlist Club, and Wishlist Hero all offer free plans with guest wishlist support. Flits also includes basic email alerts on the free tier. If you need a no-cost starting point, these three are the strongest options.
Does Swym Wishlist Plus charge for guest wishlists?
Yes. Guest wishlist access requires the $29.99/month Starter plan. Every alternative on this list includes guest wishlist support at a lower price, and several include it on free plans.
Can I migrate my wishlist data from Swym Wishlist Plus?
Most apps don't offer a direct migration tool. You'll typically need to export wishlist data from Wishlist Plus and reimport it manually, or accept that existing saved items won't carry over. Check with your chosen app's support team before switching.
Which wishlist app is best for large catalogs?
Flits Wishlist removes limits on products per wishlist and the number of separate lists a customer can create. For stores with large catalogs, that's the clearest advantage.
Do I need a separate email marketing tool for wishlist alerts?
Not with most apps on this list. Flits, Wishlist Hero, SE Wishlist Engine, and MST all include built-in email alerts for price drops and restocks. You only need an external tool if you want advanced segmentation or to layer wishlist data into broader campaign workflows.
