Retention
in the Age of AI
How leading Shopify agencies are helping store owners drive more revenue through retention — and what AI is changing about the way they do it.
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Merchants already investing in retention.
The Flits network spans 100+ countries, thousands of merchants, and a growing ecosystem of agencies and apps delivering retention outcomes every day.
Voices from the Agency Floor.
VIEW ALL INTERVIEWS
tangoo.com
How Tangoo Helps Brands Scale with Programmatic Advertising
Retention conversations in this series have mostly lived in the CRM and loyalty world. Riccardo's answers were a reminder that paid media and programmatic are part of the same conversation, not a separate one.
Helping brands and agencies accelerate growth through data-driven programmatic advertising, digital media strategy, and performance marketing.
READ THE INTERVIEW
ethercycle.com
Kurt Elster on Why Shopify Retention Still Comes Down to Staying Top of Mind
Kurt's starting point is always the same: figure out whether retention is actually a problem before you touch a loyalty program, an email flow, or anything else. His go-to metric is Shopify Analytics' Return Customer Rate, and he was specific about what good looks like, since it varies a lot by category.
Ethercycle's Kurt Elster on Shopify retention benchmarks, loyalty program rules, and how AI tools like Claude Code are reshaping agency work.
READ THE INTERVIEWHere's what happens after interview.
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QUESTIONS.
Retention is one of the biggest growth opportunities for Shopify brands. Through this interview series, Flits brings together leading agency experts to share practical insights, real-world experiences, and proven strategies that help merchants grow more efficiently. At the same time, the series helps merchants discover trusted agency partners that specialize in Shopify growth, customer retention, and long-term success.
Participating agencies can showcase their expertise, share their unique perspective, increase visibility within the Shopify ecosystem, and connect with merchants actively seeking growth and retention support.
Instead of browsing profiles, merchants get to learn directly from agency leaders through their ideas, experiences, and strategic approach. This helps create more meaningful connections between merchants and agencies.
Of course. We encourage agencies to share the published interview across their website, social channels, and community networks.
Book a call with GUNJAN via the CTA on the page. Then, we will share a set of questions via email that we will discuss during the interview.
Help define the future of retention.
Join our network of Shopify agencies and start delivering retention outcomes your clients will talk about.