The Coffee Monsterz Co is a Canada-based stationery brand known for its hand-drawn planner stickers, washi tapes, and stationery goods. With a loyal community of planners and journaling enthusiasts, the brand has built a strong DTC presence online and sees high repeat engagement from its customers.
Like most DTC brands, The Coffee Monsterz had customers who browsed with clear intent but were not always ready to purchase immediately. Products were viewed and considered, but without a way to save them, that interest was lost. There was no mechanism to capture demand early and bring those customers back at the right moment.
Love that this supports product variants!
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The Coffee Monsterz integrated the Flits Wishlist App into their Shopify store, giving customers a simple and visible way to save products they loved.
The wishlist heart icon was placed prominently in the header navigation, making it accessible from every page rather than buried in the customer account. This small change turned passive browsing into captured intent.
Over 23,000 products were added to wishlists in just 24 days, building a live demand signal the brand could act on.
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Wishlist is not a passive feature for this brand. It is a measurable revenue channel. Every wishlist session generated $52.62 in revenue on average, and wishlist buyers spent 9% more per order than the typical customer.
With over 20,000 products still saved but not yet purchased, the revenue opportunity ahead is larger than what has already been captured.
The wishlist has become an early signal of demand, a re-engagement trigger, and a driver of higher-value orders, all from a single feature.
