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Harney & Sons Case Study: How Flits Helped Increase Revenue and Orders

KEY METRICS •
77%
Increase in revenue
69%
Increase in 'Add to Cart' activity
55%
Increase in orders
Background

Harney & Sons, a well-known tea brand, wanted to improve customer loyalty and increase their revenue. They were looking for a solution that would make shopping easier and more rewarding for their customers. With that goal in mind, they turned to Flits for help.

The Challenge

Harney & Sons wanted to enhance the shopping experience on their website by adding features that would increase engagement and encourage repeat purchases. Specifically, they needed a tool to keep customers coming back and help boost sales, all while making their website more user-friendly.

What Harney & Sons Fine Teas says about using the Flits Wishlist App

Using Flits’ Wishlist and Reorder features has been helpful in keeping our customers happier and stickier. The Reorder button alone helps to create the account page into a place where we can generate more revenue, while the Wishlist feature allows customers to come back and purchase things when the timing and pricing are right, leading to growth in add-to-cart activities. Flits helped us create a smoother, more intuitive shopping experience that clearly resonates with our customers.

Harney & sons
United states
The Solution

Flits provided Harney & Sons with a custom customer account page that included a Wishlist and Reorder feature. These features made it easier for customers to track their favorite items and quickly reorder when they were ready to buy again. The Wishlist allowed customers to come back to their cart when the timing and pricing were right, while the Reorder button provided a quick way to purchase past orders. These features helped make shopping smoother and more intuitive, leading to more sales.

Results

After integrating Flits into their website, Harney & Sons saw significant improvements:

77%
Increase in revenue
69%
Increase in 'Add to Cart' activity
55%
Increase in orders

Emeric Harney, Marketing Director at Harney & Sons, shared how helpful these features were for their business, stating, "Using Flits’ Wishlist and Reorder features has been helpful in keeping our customers happier and stickier. Flits helped us create a smoother, more intuitive shopping experience that clearly resonates with our customers."

Why this matters for Harney & Sons Fine Teas

By integrating Flits’ tools, Harney & Sons was able to enhance their customers' shopping experience, leading to higher revenue, more orders, and happier customers. Their use of the Wishlist and Reorder features was a key factor in increasing customer loyalty and repeat purchases.

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