Mage: Loyalty Rewards Program is a young Shopify app that puts points, VIP tiers, referrals and a wishlist under one roof. Its early reviews are glowing, and its wishlist has its own page of features, from guest saves to back-in-stock and price-drop alerts. Still, a young app with a short track record is not the right fit for every store, and its pages do not say which plan includes the wishlist.
This guide compares seven alternatives for merchants who want loyalty and a wishlist working together, or who want to run a wishlist on its own. We build Flits, so we list it first and say so openly. Judge every option, ours included, against the same criteria.
Key Takeaways
- Mage launched in March 2025 and shows a 5.0 rating from seven reviews, so the evidence is positive but thin.
- Its wishlist is a real feature set (guest saves, back-in-stock and price-drop alerts, sharing and a no-code builder), but neither its listing nor its wishlist page says which plan includes it.
- Mage has no free plan: pricing starts at $15 a month, then $49 and $499, with $0.20 per extra order on the lower tiers.
- The strongest alternatives either bundle both tools (Flits, Growave, Froonze) or specialize (Swym, Wishlist Hero).
- Smile.io and Rivo are loyalty-first. Their listings do not describe a built-in wishlist, so plan a separate wishlist app.
- Decide which half matters more, loyalty or wishlist, before you compare prices.
What is Mage Loyalty Wishlist?
Mage: Loyalty Rewards Program, from the developer Mage Ecom, is a Shopify app for loyalty and rewards. Merchants can run points, VIP tiers, referrals, cash back, store credit and memberships, with rewards such as discounts, free shipping, free products and early access. Its listing also mentions Shopify POS support, checkout extensions on the top plan, and integrations with Klaviyo, Judge.me, Omnisend, Gorgias, Postscript and Recharge.
The wishlist has its own page, and Mage calls it a modern Shopify wishlist with 20+ dedicated features. Shoppers can save as guests from product pages, collection tiles, quick views and the mini-cart, and saves move to their account when they sign up. Back-in-stock and price-drop alerts and abandoned-wishlist reminders go out by email or SMS, shoppers can share a named collection by link, and customers can earn loyalty points for adding items. Mage Canvas, a no-code builder, controls the look, with raw CSS available. The page does not list plans or prices, and its claim that wishlist-triggered messages open three times as often as broadcasts is the vendor's own. One reviewer in May 2026 called it the best wishlist solution they had come across, which is a useful signal from one store.
Why merchants look for Mage alternatives
Mage earns good marks from the few merchants who have reviewed it. These are the reasons stores still compare other apps.
- A short track record. The app launched on March 21, 2025, and its listing shows seven reviews, all five stars. That is encouraging, but a small base makes it hard to judge behavior at scale.
- Wishlist plan. The listing and the wishlist page do not say which plans include the wishlist, or whether it is sold alone.
- No free plan. Essential costs $15 a month with a 7-day trial, capped at two integrations and basic analytics.
- A large price step. Starter is $49 a month and Growth is $499, which adds checkout extensions, store credit and custom integrations. Lower tiers charge $0.20 for each order over 500.
- No Built for Shopify badge shown, and English only.
None of this makes Mage a poor choice. It means you should check the details that matter to you before committing.
What to look for in a loyalty and wishlist app
Check seven things for every option: wishlist depth (variant saves, guest lists, alerts, analytics), loyalty depth (points, tiers, referrals, store credit), pricing model, integrations, support and migration, languages, and the Built for Shopify badge. Our guide to Shopify wishlist best practices lists what a good wishlist does, and our guide to VIP tiers on Shopify covers the loyalty side.
7 best Mage Loyalty Wishlist alternatives
We picked these seven to cover three needs: bundled loyalty and wishlist, a dedicated wishlist, and loyalty-first tools you can pair with one. Each entry combines three kinds of evidence:
- Vendor documentation: facts from each app's Shopify App Store listing and website.
- Review platforms: ratings and recurring themes from Shopify App Store reviews, noted as a snapshot because counts change.
- Competitor claims: flagged as unverified wherever they appear, because there are chances of selling against others.
Pricing and ratings are self-reported or taken at a point in time, so confirm the ones that matter in a trial.
1. Flits
Best for: stores that want a loyalty program and a wishlist that share one customer account, with a free way to start.
Flits is two Shopify apps that work together. Flits Loyalty Rewards Program covers points, VIP tiers, referrals and store credit. Flits Wishlist covers saved items, back-in-stock alerts and analytics. Both appear inside the customer account page, so shoppers see orders, rewards and saved products in one place.
Key features:
- Wishlist with variant saves, guest wishlists, collections, notes, sharing and bulk add to cart.
- Notify me back-in-stock alerts, with Klaviyo integration and migration support on the paid wishlist plan.
- Loyalty with points, VIP tiers, referrals, store credit, POS rewards and a branded loyalty page.
- 40+ integrations listed for the loyalty app, including Judge.me, Klaviyo, Loox and Vajro.
Pros:
- Both apps carry the Built for Shopify badge.
- The loyalty app has a 5.0 rating from 391 reviews, and reviewers highlight fast support and help with theme conflicts and integrations.
- A free plan exists for each app, so you can test before paying.
- The Flits team migrates data from other wishlist apps, such as Swym, from a CSV.
Cons:
- Loyalty and wishlist are separate subscriptions, so you manage two plans.
- The wishlist app is newer: its listing shows a 5.0 rating from seven reviews.
- Several loyalty features, such as VIP tiers and unlimited integrations, sit on higher plans.
Pricing snapshot: Loyalty is free up to 250 monthly orders, then $15 (500 orders), $49 (1,000 orders) and $199 (4,000 orders) a month. Wishlist is free for the core features, or $19 a month for Notify me alerts, CSS customization, analytics and Klaviyo.
Pick it if: you want one account design for loyalty and wishlist, free entry points and a vendor that has run loyalty on Shopify since 2017.
2. Growave
Best for: brands that want loyalty, reviews and a wishlist in one suite and will use the whole bundle.
Growave bundles loyalty and rewards, referrals, photo and video reviews and wishlists. Its wishlist includes price-drop and back-in-stock alerts, sharing and conversion analytics. The loyalty side covers points, VIP tiers, store credit, gift cards and punch cards, and rewards can be redeemed online, at checkout, in POS or through Apple and Google Wallet.
Key features:
- Wishlist alerts for price drops and restocks, with analytics.
- Loyalty with points, VIP tiers, store credit, cashback and gift cards.
- Reviews with photos, video and AI summaries.
- Checkout and customer account extensions, plus a headless API on higher plans.
Pros:
- Built for Shopify, with a 4.8 rating from 1,289 reviews.
- One bundle can replace several apps.
- Reviewers praise support during setup and migration.
Cons:
- Features are gated by tier: VIP tiers, custom loyalty page design and wallet integration need Growth, and checkout extensions and the API need Plus.
- Order caps apply on every plan, with per-100-order overage fees.
- The free plan carries Growave branding.
Pricing snapshot: free for 200 orders a month, then Entry at $15 (500 orders), Growth at $199 (1,500 orders) and Plus at $499 (3,000 orders).
Pick it if: you want reviews bundled in and the jump from Entry to Growth fits your budget. If you only need a wishlist, a bundle may be more than you use.
3. Froonze VIP Loyalty & Wishlist
Best for: small stores that want loyalty and wishlist modules they can switch on one at a time.
Froonze is a modular app: you enable the loyalty, wishlist and account tools you need and pay per module. Its wishlist offers public, favorites, save-for-later and guest list types, sharing by email, social and link, multiple lists, import and export, and alerts for low stock, restocks and price drops.
Key features:
- Loyalty points, VIP tiers, referrals and store credit as cashback.
- A wishlist with several list types and conversion analytics.
- Loyalty cards for POS and an enhanced customer dashboard.
- Six languages in the widgets.
Pros:
- Built for Shopify, with a 5.0 rating from 272 reviews.
- Reviewers praise responsive support.
- A genuine wishlist with guest saves, sharing and multiple lists.
- A free loyalty tier for stores under 100 orders a month.
Cons:
- Order caps at each tier (100, 500 and 1,000 orders), with VIP tiers and referrals starting on the $10 Advanced plan.
- Wishlist pricing is separate from the loyalty prices shown on the listing, so costs add up. A competitor's review puts a full set of modules at an Unlimited tier at $130 a month, which we could not verify.
- The checkout extension is for Shopify Plus stores only.
Pricing snapshot: loyalty is free under 100 orders, then $10 (500 orders), $30 (1,000 orders) and $60 (unlimited), billed per module.
Pick it if: you are small, want a capable wishlist with loyalty and prefer paying only for the modules you turn on. Our Froonze alternatives guide covers other options in the same space.
4. Swym Wishlist Plus
Best for: stores that want a dedicated, feature-rich wishlist with deep analytics and a wide set of email and SMS connectors.
Swym is one of the best-known wishlist apps on Shopify. It focuses on the wishlist, with multiple lists per customer, back-in-stock and price-drop alerts, analytics and integrations with email and SMS platforms. It does not include a loyalty program, so you would pair it with a separate rewards app.
Pros:
- Search summaries show a 4.7 rating from roughly 1,400 reviews, with many praising fast, helpful support.
- Strong analytics and integrations.
- A long track record as a dedicated wishlist.
Cons:
- No loyalty program.
- Pricing varies by source. We saw lowest paid tiers around $29.99, with $59.99 and $99.99 above it, so confirm the current figures.
- One May 2025 reviewer reported the app stopping when they reached the action limit on the Pro plan.
Pricing snapshot: a 14-day trial and plan tiers that scale by monthly wishlist actions. Verify pricing on the Shopify listing before you decide.
Pick it if: the wishlist is your priority and you already have, or plan to add, a separate loyalty app. For a closer look, read our Swym alternatives roundup.
5. Wishlist Hero
Best for: budget-conscious stores that need a simple wishlist with guest saves and email reminders.
Wishlist Hero, from the developer Revamp, adds wishlist buttons on product, collection and quick-view pages, a dedicated wishlist page and guest wishlists. It sends low-stock and price-drop reminders, supports sharing and offers a REST and JavaScript API. It is wishlist-only.
Pros:
- A 4.7 rating from 416 reviews, with merchants praising quick setup and styling options.
- Low prices, with a free plan and paid plans from $4 a month.
- Free setup help from support.
Cons:
- Each plan caps monthly wishlist additions: 500 on Free and 1,000 on Silver.
- Klaviyo, Omnisend and the REST API need the Gold Plus plan at $17 a month.
- One recent review described customization requests going unresolved for weeks.
Pricing snapshot: Free (500 additions), Silver $4 (1,000), Gold Plus $17 (5,000) and Platinum $29 (10,000), with a 14-day trial.
Pick it if: you want a low-cost wishlist and will pair it with a loyalty app. See our Wishlist Hero alternatives if you outgrow the caps.
6. Smile.io
Best for: stores that want a well-established, loyalty-first program and will add a separate wishlist.
Smile focuses on points, rewards and referrals, with 15+ ways to earn and redeem. VIP tiers, points expiry and a Loyalty Hub arrive on the Growth plan, and analytics include prebuilt reports and benchmarks. The listing does not describe a wishlist, so treat Smile as the loyalty half of a pair.
Pros:
- Built for Shopify, with a 4.9 rating from 4,642 reviews.
- A free plan for up to 200 orders a month.
- Reviewers call setup easy and support fast.
Cons:
- No wishlist on the listing.
- Integrations are limited on lower plans: one on Essential and two on Standard.
- Checkout redemption requires Shopify Plus.
Pricing snapshot: free (200 orders), Essential $15 (500), Standard $79 (1,000) and Growth $199 (2,500 included, then $20 per extra 100).
Pick it if: loyalty is your main goal and you are happy to run a separate wishlist. Our Smile.io alternatives guide explains the trade-offs.
7. Rivo
Best for: growing brands that want a loyalty and referral platform with a free start and a lot of integrations.
Rivo offers loyalty points, VIP tiers, referrals and paid memberships. Its own comparison articles say it supports wishlists through integrations rather than a built-in module, and they recommend Growave when a wishlist is a core need. That is Rivo's view of a competitor, but it matches what Rivo's listing emphasizes.
Pros:
- Around a 4.8 rating from roughly 1,389 reviews on the Shopify App Store.
- A free plan for up to 200 monthly orders.
- Month-to-month plans, per Rivo.
Cons:
- Wishlist is not built in, per Rivo's own comparisons.
- Paid memberships and checkout extensions sit on higher tiers.
- One December 2025 review described glitches without developer help.
Pricing snapshot: Free (200 orders), Scale $49 (1,500 orders) and Plus $499 (2,500 orders), as reported by Rivo. Confirm on the listing.
Pick it if: loyalty and memberships matter most and you will use a separate wishlist app.
Comparison table
Ratings are snapshots from listings and come from different sample sizes, so use them to spot themes, not to rank apps.
Which alternative fits your store?
How to switch from Mage
- Audit what you use. List your earn rules, redeem rules, tiers and wishlist features.
- Export your data. Ask Mage how to export customer points balances and any wishlist data, and confirm the format.
- Rebuild the rules. Recreate earning, redemption and tiers in the new app, and match point values so members do not lose value.
- Test. Run a test order, a redemption and a wishlist save before you switch on the storefront widgets.
- Launch and tell members. Announce the change, keep balances intact and watch support tickets for a few weeks.
Our step-by-step loyalty program guide helps you map rules before you move.
Why Flits is a strong alternative to Mage Loyalty Wishlist
If you want a loyalty program and a wishlist that feel like one product, Flits is built for exactly that. The Flits loyalty program gives you points, VIP tiers, referrals, store credit and POS rewards, and the wishlist sits in the same customer account, so shoppers see rewards and saved items together.
The wishlist is detailed where it counts. Shoppers save the exact variant, build collections, add notes and share lists, and guest wishlists let visitors save before they sign up. Notify me sends back-in-stock alerts on the paid plan, and Klaviyo integration turns saves into flows. Both apps carry the Built for Shopify badge, and the loyalty app has a 5.0 rating from 391 reviews.
You can start free: Loyalty is free up to 250 monthly orders, and the core wishlist is free. If you are moving from another app, the Flits team helps with migration, and our VIP tier guide shows how to rebuild your tiers. See the Flits pricing or try Flits Wishlist alongside your current setup.
Conclusion
Mage is an appealing, modern loyalty app, and its early reviews are positive. The case for looking elsewhere is practical: a short track record, a wishlist whose plan availability is unclear, no free plan and a big step up to its highest tier.
Start by deciding which half matters more. If you want both together, compare Flits, Growave and Froonze. If the wishlist is your priority, look at Swym or Wishlist Hero. If loyalty comes first, Smile.io and Rivo are proven choices. Then test two finalists on a development store and check what happens to points, saves and alerts before you switch.
Frequently Asked Questions
What is the best Mage Loyalty Wishlist alternative?
It depends on your priority. Flits, Growave and Froonze bundle loyalty and a wishlist. Swym and Wishlist Hero are dedicated wishlist apps. Smile.io and Rivo are loyalty-first and need a separate wishlist.
Does Mage have a wishlist?
Yes. Its wishlist page lists guest wishlists, favorites, back-in-stock and price-drop alerts, sharing and a no-code builder, and says it works alone or alongside loyalty. It does not state which plans include it, so ask Mage.
Is Mage Loyalty free?
No free plan is listed. Plans start at $15 a month, with a 7-day free trial on each paid plan, then $49 and $499 a month.
Which Mage alternative has a free plan?
Flits (loyalty up to 250 orders, plus a free core wishlist), Growave (200 orders), Froonze (under 100 orders), Smile.io (200 orders), Rivo (200 orders) and Wishlist Hero (500 wishlist additions) all list free plans.
How hard is it to switch loyalty apps?
It takes planning more than effort. Export balances, rebuild earn and redeem rules, test a full order and redemption, then announce the change. Choose an app with migration help to reduce risk.
