Choosing a Shopify loyalty app involves more than comparing points and rewards. Your app should fit your order volume, budget, customer retention strategy, and the way you want to manage VIP customers.
Flits, BON Loyalty, and LoyaltyLion each offer loyalty features for Shopify merchants, but their pricing structures and tier-management options differ. One may suit a store looking for a broader customer retention setup, while another may be a better fit for merchants who want specific loyalty features or established integrations.
This guide compares their pricing, loyalty features, VIP tiers, support, and migration considerations to help you make an informed decision.
Flits vs BON Loyalty vs LoyaltyLion: At a glance
Feature availability and pricing can change. Review the current plan details before choosing an app.
1. Pricing comparison: What will each app cost?
Pricing becomes more important as your store grows. Some apps charge according to order volume, while others offer plans with different order allowances or custom pricing.
The table below compares the monthly plan costs for different order volumes using the published pricing structure.
Important pricing notes:
- Flits: The Growth plan costs $49/month and includes up to 1,000 orders. Additional orders cost $10 per 100 orders. The Established plan costs $199/month and includes up to 4,000 orders. Stores exceeding the applicable plan limits can contact Flits for Enterprise pricing.
- BON Loyalty: The Growth plan is listed at $129/month with unlimited monthly orders. Annual billing is listed at $1,236 per year, equivalent to $103/month.
- LoyaltyLion: The Classic plan costs $199/month and includes 500 orders. Higher-tier plans require custom pricing. VIP tiers are an optional add-on to Classic and included in Advanced and Plus.
For the latest plan details, see the official websites.
What are you paying for?
The monthly price is only one part of the decision. Check which features are included in the plan you intend to use.
- Flits offers loyalty features alongside customer account tools. Its plan structure makes order volume an important consideration when estimating costs. Merchants should also check which VIP-tier and points-expiry capabilities are included in their selected plan.
- BON Loyalty offers points, rewards, referrals, and VIP tiers on its Growth plan. It may appeal to merchants who want these capabilities under a plan with unlimited monthly orders.
- LoyaltyLion offers a free plan and paid plans with additional capabilities. Classic includes 500 orders, while Advanced and Plus include VIP tiers. Merchants should factor in the cost of any optional add-ons and request a quote for custom-priced plans.
The best-value option depends on your order volume, required features, and the way your loyalty program is expected to grow.
2. Loyalty features: Points, rewards, and referrals
A loyalty program should give customers a clear reason to return. Points, redemption options, and referrals can all contribute to that goal, but the available controls differ across apps.
Flits
Flits supports a loyalty program built around earning and redeeming points, alongside customer account tools. Merchants evaluating Flits should review the reward types, points rules, and plan-specific features they need before selecting a plan.
Flits also supports store credit balances. This is useful when store credit forms part of a merchant's customer account or refund workflow, although store credit should not be treated as interchangeable with every type of loyalty reward.
BON Loyalty
BON Loyalty supports points, rewards, referrals, and VIP tiers. Its Free plan lists referral anti-cheat protection, while points expiry and email reminders are available from the Starter plan.
Its Growth plan includes VIP and B2B tiers, making it worth considering for merchants who need loyalty features for different customer groups.
LoyaltyLion
LoyaltyLion offers points, rewards, referrals, and store credit among its loyalty capabilities. Its higher-tier plans provide additional options for merchants who need more advanced features or support.
The features included in each plan vary, so check the current plan details and confirm any add-ons required for your program.
Which app should you choose?
- Choose Flits if you want to evaluate loyalty alongside customer account and store credit requirements.
- Consider BON Loyalty if you want points, referrals, and VIP tiers with a published Growth plan that supports unlimited monthly orders.
- Consider LoyaltyLion if you want a loyalty-focused platform and are evaluating its integrations, onboarding, and higher-tier capabilities.
Before deciding, compare the specific reward types, earning rules, redemption options, and integrations your store needs. A long feature list matters less than having the right controls for your loyalty strategy.
3. VIP tiers: How much control do you get?
VIP tiers help merchants recognize valuable customers and give them reasons to keep shopping. However, tier rules matter just as much as the number of tiers an app supports.
Consider how customers qualify, when their status changes, and what happens when their spending or points balance changes.
What makes VIP-tier management important?
A tier system should reflect the way your store values customers. For example, a merchant may want to reward customers based on spending, while another may prefer to consider order frequency or points earned.
The timing of a tier upgrade also matters. If points are pending or an order is later cancelled, the customer's qualification may change. Merchants should understand how each app handles these cases before launching a program.
- Flits offers options for combining qualification conditions and configuring tier duration, upgrade timing, and downgrade behavior. Its tier limits also vary by plan.
- BON Loyalty supports points-based and spend-based qualification, with lifetime and rolling-year options. Merchants should check its automatic and manual maintenance settings against their intended rules.
- LoyaltyLion supports points-based and spend-based tiers. Its available tier options and the process for changing an existing tier structure should be confirmed before implementation, particularly if your program relies on specific qualification or refund rules.
The right choice is the app that lets you maintain the rules your business actually needs without adding unnecessary administrative work.
4. Points expiry and customer engagement
Points expiry can encourage customers to redeem rewards rather than leave their balances unused. However, expiry rules should be clear to customers and manageable for your team.
The three apps differ in how their plans present points-expiry features.
- Flits: Points expiry is listed as a feature on the Established plan.
- BON Loyalty: Points expiry and email reminders are listed from the Starter plan.
- LoyaltyLion: Review the current plan details to confirm which expiry and reminder options are available for your intended setup.
If points expiry is important to your program, compare more than the presence of the feature. Check whether you can set the expiry period, notify customers before their points expire, and manage exceptions in a way that fits your policies.
5. Support and integrations
The quality of support matters when you are configuring reward rules, troubleshooting customer balances, or moving an existing program to a new app.
It is also worth checking whether your loyalty app works with the tools your marketing team already uses.
Flits
Flits offers email and ticket-based support around the clock, with live chat available Monday to Friday, 9:30 AM to 5:30 PM IST.
Its broader customer account and retention capabilities may be relevant to merchants looking to evaluate loyalty as part of a wider customer experience. Confirm compatibility with the integrations your store depends on before committing.
BON Loyalty
BON Loyalty lists 24/7 chat and email support. Its plan features vary, so check whether the integrations and support arrangements you require are included in your selected plan.
LoyaltyLion
LoyaltyLion offers onboarding and support options that vary by plan. Its Classic plan includes dedicated onboarding, and the plan also lists Klaviyo flows built for you. Advanced and Plus provide additional capabilities and custom pricing.
If Klaviyo or another marketing platform is central to your retention strategy, verify the exact integration features, setup responsibilities, and plan requirements.
What to check before choosing
Ask each provider:
- Which integrations are included in the plan?
- Is setup included, or does it require additional assistance?
- What support channels are available, and during which hours?
- Can the app support your existing customer segments and marketing workflows?
- What happens when you need to change tier rules or troubleshoot a points balance?
These questions help you compare the practical experience of running the program, not just the features shown on a pricing page.
6. Switching loyalty apps: What should you know?
Moving to a new loyalty app requires more than installing it. You should understand which customer balances and tier assignments can be transferred, which records need to be retained separately, and how the migration will affect customers.
What can be migrated to Flits?
Flits supports migration of selected loyalty data, including:
- Current customer points balances
- Store credit balances
- VIP-tier assignments
Customer matching can use a Shopify customer ID or email address, depending on the migration process. VIP tier names need to match the tiers configured in Flits for the assignments to map correctly.
Historical earning and redemption transactions, referral history, previous VIP reward usage, and original customer-specific points-expiry dates are not automatically included in the standard migration. If you need to preserve these records, discuss the requirements with Flits before starting.
How does the migration process work?
The migration process depends on the app you are switching from and the data you want to transfer.
- Review your existing loyalty data. Identify the points balances, store credit balances, and VIP assignments you need to preserve.
- Prepare the customer data. Make sure customer identifiers are available and the data is structured correctly.
- Confirm the migration method. Flits supports a direct migration connection for Smile.io. For BON Loyalty, LoyaltyLion, or another provider, contact Flits support to confirm the appropriate CSV or support-led method.
- Check the tier setup. Configure the corresponding VIP tiers in Flits and make sure the names match where required.
- Review the migration results. Check imported, skipped, and flagged records before considering the migration complete.
Imported balances may replace the selected existing balance rather than add to it. Confirm the expected behavior for your specific migration before proceeding, especially if customers already have balances in Flits.
How long does migration take?
Flits' migration commitment is to complete its part within 24 hours of receiving the required migration data. Confirm the current scope of this commitment with Flits support before setting a customer-facing migration date.
For assistance with migration requirements, contact Flits support.
When should you switch?
If you are planning to switch before Black Friday, begin early enough to test the migration and verify customer balances, reward redemption, and VIP assignments before the campaign begins.
Black Friday 2026 falls on November 27. Allow time for data preparation, setup, testing, and any corrections required after the migration.
7. Where each app may fall short
No loyalty app is the right fit for every store. The useful question is whether its limitations affect the way you plan to run your program.
Flits
- The Growth plan has an order limit, with additional charges for orders above the included allowance.
- VIP-tier limits vary by plan.
- Points expiry is listed on the Established plan, so merchants should check plan requirements if expiry is essential.
- Migration requirements should be confirmed in advance, particularly if historical transactions or referral records need to be preserved.
BON Loyalty
- Its published plans offer different feature sets, so check which features are available at your expected order volume.
- Store credit is not listed among its advertised reward types, so merchants who require it should confirm the available options directly.
- Confirm that the available VIP qualification and maintenance settings support your intended tier structure.
LoyaltyLion
- Classic costs $199/month and includes 500 orders.
- VIP tiers are an optional add-on on Classic and included in Advanced and Plus.
- Advanced and Plus use custom pricing, so the total cost depends on the requirements of your store.
- Some changes to existing VIP-tier structures require support, which is worth considering if you expect to revise your program frequently.
The best way to compare these limitations is to list your must-have features first, then check whether each app can support them within your budget.
8. Which Shopify loyalty app should you choose?
Your choice should reflect your store's order volume, loyalty strategy, and operational needs.
- Choose Flits if you want to evaluate loyalty alongside customer account tools, store credit, and configurable VIP-tier rules. Compare the Growth and Established plans against your order volume and the features you need.
- Choose BON Loyalty if you want points, referrals, and VIP tiers, and its published plan structure suits your budget. Its Growth plan includes VIP and B2B tiers and supports unlimited monthly orders.
- Choose LoyaltyLion if you want a loyalty-focused platform with onboarding options, integrations, and advanced plan capabilities. Review the total cost, including any add-ons, before deciding.
Before making the final decision, test the customer experience, confirm the exact features included in your plan, and ask each provider how it handles migration and ongoing support.
A loyalty app should help you build repeat-purchase habits while keeping the program manageable for your team. The right choice is the one that fits your customers and your business as it grows.
Frequently asked questions
- Which is the most affordable Shopify loyalty app: Flits, BON Loyalty, or LoyaltyLion?
The answer depends on your monthly order volume and required features. Flits Growth costs $49/month for up to 1,000 orders, with additional charges above that limit. BON Loyalty offers a free plan and a $129/month Growth plan with unlimited monthly orders. LoyaltyLion offers a free plan, while its Classic plan costs $199/month and includes 500 orders.
Compare the plans against your actual order volume and feature requirements before choosing.
- Which app supports VIP tiers?
All three apps offer VIP-tier capabilities, but availability and controls vary. Flits includes tier functionality with plan-specific limits. BON Loyalty includes VIP tiers in Growth and higher plans. LoyaltyLion offers VIP tiers as an optional add-on on
Classic and includes them in Advanced and Plus.
- Can I migrate my loyalty points to Flits?
Flits supports migration of current customer points balances, store credit balances, and VIP-tier assignments. Contact Flits support to confirm the requirements for your store before switching.
- Can I migrate my VIP tiers to Flits?
VIP-tier assignments can be migrated, but the corresponding tier names need to match the tiers configured in Flits. Review your existing tier rules and configure the target tiers before starting the migration.
- Does BON Loyalty support unlimited orders?
BON Loyalty lists unlimited monthly orders on its Growth plan. Check the current plan details for any other limits or conditions relevant to your store.
- Does LoyaltyLion include VIP tiers in every paid plan?
No. VIP tiers are listed as an optional add-on on Classic and are included in Advanced and Plus. Confirm the current plan details before purchasing.
- How do I decide which loyalty app is right for my Shopify store?
Start by comparing pricing at your current order volume, then review the reward types, VIP-tier controls, integrations, support, and migration requirements you need. If you are switching from another app, confirm which customer balances and records can be transferred before committing to a migration date.
