Toki Loyalty Program & Rewards is a well-reviewed Shopify app, strongest at paid memberships, Apple and Google Wallet passes and affiliate programs. It also has a built-in wishlist, though you would not learn that from its Shopify listing or features page, and setup is more hands-on than with most dedicated wishlist apps.
This guide compares seven alternatives for stores that want loyalty and a wishlist working together. We build Flits, so we list it first and say so openly. Judge every option, ours included, against the same criteria.
Key Takeaways
- Toki is loyalty-first. Its Shopify listing and features page cover points, tiers, paid memberships, wallet passes and affiliates. The wishlist (a product-page button, a wishlist page, sharing and collections) is built in but sits outside that public feature list.
- It has a 4.9 rating from 97 reviews and carries the Built for Shopify badge.
- Pricing is per order: free up to 1,000 orders, then $0.15 per order, with paid plans at $49, $299 and $599 a month.
- If you want loyalty and a wishlist together, compare Flits, Growave, Froonze and Mage. If you want a loyalty app and a separate wishlist, add Smile.io, Rivo or Swym.
- If Apple and Google Wallet passes or paid memberships matter, check those features on each alternative before you move.
What is Toki Loyalty Program & Rewards?
Toki, from a Miami Beach company that listed the app in January 2023, covers points for purchases, birthdays, social actions and referrals, membership tiers, a loyalty hub, real-time analytics, paid memberships (monthly, annual or lifetime, with trials and prorations) and affiliate links with commission rules. Rewards include discounts, gift cards, cash back, store credit, POS rewards and free shipping. The listing names Klaviyo and Recharge and claims 25+ integrations.
Reviewers praise its support, including help with complex multi-location setups, ease of use for customers, customization, wallet passes and the way rewards and paid memberships run in one platform.
The wishlist is built in. Toki's support article describes three pieces you design in its Designer and place on your store: an add-to-wishlist button on product pages, a wishlist component on collection pages and a wishlist area in the customer account. Shoppers get a wishlist page, sharing and collections, and merchants control how each piece looks. The one setup article we found was last updated about two years ago, so confirm current details and plan availability with Toki.
Why merchants look for Toki alternatives
- A lightly documented wishlist. The wishlist is built in, but the Shopify listing and features page do not mention it, and setup includes adding a code block to your product and product-card theme templates. We could not find back-in-stock alerts, price-drop alerts or wishlist analytics documented, so ask Toki.
- Per-order fees. Every plan charges $0.15 for each order above its included volume, which adds up on busy months.
- Features by plan. Wallet passes, advanced paid memberships, multi-store support and workflow automations start at $49 a month. Dedicated support, multi-language support and migration help start at $299.
- A big jump at the top. Growth is $299 a month for up to 3,000 orders and Power is $599 for up to 5,000.
- Languages. The listing shows English only, although the Growth plan mentions multi-language support.
None of this makes Toki a poor choice. If you want memberships and wallet passes, it is purpose-built for them. The question is whether it covers everything else you need.
What to look for in a loyalty and wishlist app
- Wishlist depth. Variant saves, guest lists, back-in-stock alerts, sharing and analytics. Our guide to Shopify wishlist best practices lists what to expect.
- Loyalty depth. Points, VIP tiers, referrals, store credit and POS rewards.
- Memberships and wallet passes. Needed only if you plan to sell paid tiers or add rewards cards to phones.
- Pricing model. Per order, per module or by tier, and what each plan unlocks.
- Integrations. Klaviyo, reviews, helpdesk and subscriptions.
- Support and migration. Who moves your data and fixes theme conflicts.
- Shopify standards. The Built for Shopify badge.
Comparison table
7 best Toki Loyalty Wishlist alternatives
We picked these seven to cover bundled loyalty and wishlist apps, loyalty-first apps and a dedicated wishlist. Each entry combines three kinds of evidence:
- Vendor documentation: facts from each app's Shopify App Store listing and website.
- Review platforms: ratings and recurring themes from Shopify App Store reviews, noted as a snapshot because counts change.
- Competitor claims: flagged as unverified wherever they appear, because every vendor in this market sells against the others.
1. Flits
Best for: stores that want loyalty and a wishlist in one customer account, starting free.
Flits is two Shopify apps that share one customer account. Flits Loyalty Rewards Program covers points, VIP tiers, referrals and store credit. Flits Wishlist covers saved items, back-in-stock alerts and analytics. Shoppers see orders, rewards and saved products on one page.
Key features:
- Loyalty with VIP tiers, referrals, store credit, POS rewards and a branded loyalty page.
- Wishlist with variant saves, guest wishlists, collections, sharing and bulk add to cart.
- Notify me back-in-stock alerts and Klaviyo integration on the paid wishlist plan.
- 40+ integrations listed for loyalty, including Judge.me, Klaviyo, Loox and Vajro.
Pros:
- Both apps carry the Built for Shopify badge, and the loyalty app has a 5.0 rating from 391 reviews.
- Free plans for both apps.
- Reviewers highlight fast support and help with theme conflicts.
Cons:
- No paid-membership product or wallet passes on the listing, which are Toki's strengths.
- Two subscriptions to manage.
- The wishlist app is newer, with seven reviews.
Pricing snapshot: Loyalty is free up to 250 orders, then $15, $49 and $199 a month. Wishlist is free for the core or $19 a month.
Pick it if: you want a wishlist and loyalty together and do not need paid memberships.
2. Growave
Best for: brands that want loyalty, wallet passes, reviews and a wishlist in one suite.
Growave bundles loyalty, referrals, photo and video reviews and wishlists. Rewards can be redeemed online, at checkout, in POS and through Apple and Google Wallet, which is the closest match to Toki's wallet feature in this list.
Key features:
- Points, VIP tiers, store credit, cashback, gift cards and punch cards.
- Wishlist with price-drop and back-in-stock alerts and analytics.
- Reviews with AI summaries, plus checkout and account extensions.
Pros:
- Built for Shopify, with a 4.8 rating from 1,289 reviews.
- One suite replaces several apps.
- Support praised for onboarding and migration.
Cons:
- Wallet integration, VIP tiers and custom loyalty page design need Growth at $199 a month.
- Order caps with overage fees.
- No paid-membership product on the listing.
Pricing snapshot: free for 200 orders, then $15, $199 and $499 a month.
Pick it if: wallet passes and a wishlist both matter and you can budget for the Growth tier.
3. Froonze VIP Loyalty & Wishlist
Best for: small stores that want loyalty and a capable wishlist as separate modules.
Froonze bundles loyalty, a wishlist, reviews and an account dashboard. Its wishlist supports guest, public, favorites and save-for-later lists, sharing, multiple lists, analytics and alerts for low stock, restocks and price drops. Mobile wallet cards for POS arrive on its Unlimited plan.
Key features:
- Points, VIP tiers, referrals and store credit as cashback.
- A full wishlist with guest saves and sharing.
- Six languages and POS loyalty cards.
Pros:
- Built for Shopify, with a 5.0 rating from 272 reviews.
- A free loyalty tier under 100 orders a month.
- Reviewers praise support.
Cons:
- Order caps of 100, 500 and 1,000 orders on the lower tiers.
- Modules are priced separately, so costs add up.
- A competitor's review says it lacks subscription-based paid memberships, which we could not confirm.
Pricing snapshot: loyalty is free, then $10, $30 and $60 a month. See our Froonze alternatives guide for more.
Pick it if: you are small and want both tools without Toki's per-order fee.
4. Mage: Loyalty Rewards Program
Best for: stores that want a newer loyalty app with memberships and a wishlist in the feature list.
Mage launched in March 2025. Its listing covers points, VIP tiers, referrals, memberships, store credit and POS, and its wishlist page lists guest saves, favorites, back-in-stock and price-drop alerts, sharing and a no-code builder.
Key features:
- Points, tiers, referrals and membership programs.
- Integrations with Klaviyo, Judge.me, Omnisend, Gorgias, Postscript and Recharge.
- Checkout extensions on the Growth plan.
Pros:
- Reviewers praise migration and responsiveness.
- A merchant in May 2026 called the wishlist the best they had found.
- Broad integrations.
Cons:
- Seven reviews, so the track record is short, and no Built for Shopify badge is shown.
- The wishlist page does not say which plan includes it.
- No free plan; $0.20 per extra order on lower tiers.
Pricing snapshot: $15, $49 and $499 a month, with a 7-day trial. We cover it in our Mage alternatives guide.
Pick it if: you want a young app that lists memberships and a wishlist together and will verify the details.
5. Rivo
Best for: growing brands that want paid memberships, referrals and many integrations, with a free start.
Rivo covers points, VIP tiers, referrals and paid memberships. Its own comparison articles say a wishlist is supported through integrations, not built in, and recommend Growave when a wishlist is central.
Key features:
- Points, tiers, referrals and paid memberships.
- 50+ integrations, per Rivo.
- Checkout extensions and API access on the top plan.
Pros:
- About a 4.8 rating from roughly 1,389 reviews.
- Free plan for 200 orders.
- Month-to-month plans, per Rivo.
Cons:
- No built-in wishlist, per Rivo.
- Paid memberships sit on higher tiers.
- One December 2025 review described glitches without developer help.
Pricing snapshot: Free (200 orders), Scale $49 (1,500 orders), Plus $499 (2,500), per Rivo. Confirm on the listing.
Pick it if: paid memberships matter and you will add a separate wishlist.
6. Smile.io
Best for: stores that want a mature, loyalty-first program and a separate wishlist.
Smile offers points, rewards and referrals, with 15+ ways to earn and redeem. VIP tiers and a Loyalty Hub come on the Growth plan. The listing does not describe a wishlist.
Key features:
- Points, referrals and rewards such as discounts and gift cards.
- Bonus events and product-page points on paid plans.
- Integrations with Klaviyo, Judge.me, Loox, Gorgias, Mailchimp and Recharge.
Pros:
- Built for Shopify, with a 4.9 rating from 4,642 reviews.
- Free plan for 200 orders.
- Setup and support praised.
Cons:
- No wishlist on the listing.
- One integration on Essential and two on Standard.
- No paid memberships or wallet passes on the listing.
Pricing snapshot: free, then $15, $79 and $199 a month. Our Smile.io alternatives guide covers more.
Pick it if: loyalty is your priority and you will run a wishlist separately.
7. Swym Wishlist Plus
Best for: stores that want a dedicated wishlist and will keep Toki or another app for loyalty.
Swym is a wishlist-only app with multiple lists per customer, back-in-stock and price-drop alerts, analytics and connectors documented by several marketing platforms.
Key features:
- Multiple wishlists and POS support.
- Alerts and analytics.
- Email and SMS integrations.
Pros:
- About a 4.7 rating from roughly 1,400 reviews, per search summaries.
- Support praised by merchants.
- A long history as a dedicated wishlist.
Cons:
- No loyalty program.
- Plan prices vary by source, from about $29.99 up.
- One May 2025 reviewer reported the app stopping at the Pro action limit.
Pricing snapshot: 14-day trial, usage-based tiers. Verify on the listing. See our Swym alternatives guide.
Pick it if: you are happy with Toki for loyalty and want to add a strong wishlist beside it.
Which alternative fits your store?
How to switch from Toki
- Audit. List your earn rules, tiers, memberships and wallet passes.
- Export. Ask Toki how to export points balances and member data.
- Rebuild. Recreate rules and keep point values so members do not lose value.
- Test. Run a test order, a redemption and a wishlist save.
- Launch. Announce the change and watch support tickets for a few weeks.
Our step-by-step loyalty program guide helps you map the rules first.
Why Flits is a strong alternative to Toki Loyalty Wishlist
If your search was for loyalty and a wishlist together, Flits answers both. The Flits loyalty program covers points, VIP tiers, referrals, store credit and POS rewards, and the wishlist sits in the same customer account, so shoppers see rewards and saved items side by side.
Setup is code-free, and the wishlist saves exact variants, supports guest saves, collections, notes and sharing, and sends Notify me back-in-stock alerts on the paid plan, with Klaviyo to turn saves into flows. Both apps carry the Built for Shopify badge, and the loyalty app has a 5.0 rating from 391 reviews.
Pricing is simple to model. Loyalty is free up to 250 monthly orders, and the wishlist is free for the core features or $19 a month. The Flits team helps with migration, and our store credit feature covers cashback-style rewards. See the pricing or try Flits Wishlist.
Conclusion
Toki is a strong choice for stores built around paid memberships, wallet passes and affiliates. Its wishlist is built in but lightly documented and takes some theme work to set up, so compare it with apps whose wishlist is a main feature.
Start by deciding whether memberships and wallet passes are essential. If they are, check Growave and Rivo against Toki. If they are not, Flits, Growave and Froonze give you loyalty and a wishlist together. Price your own order volume and trial two finalists before you move your data.
Frequently Asked Questions
Does Toki have a wishlist?
Yes. Toki has a built-in wishlist set up through its Designer, with a product-page button, a collection-page component and a wishlist area in the customer account. The Shopify listing does not mention it, so confirm back-in-stock alerts and plan availability with Toki.
What is the best Toki alternative?
It depends. Flits, Growave and Froonze bundle loyalty and a wishlist. Rivo suits paid memberships, Smile.io suits loyalty-first stores and Swym is a dedicated wishlist.
Is Toki free?
It is free to install and free up to 1,000 monthly orders, with $0.15 per order beyond that. Paid plans are $49, $299 and $599 a month.
Which Toki alternative offers wallet passes?
Growave lists Apple and Google Wallet integration on its Growth plan, and Froonze lists mobile wallet POS cards on Unlimited. Confirm details with each vendor.
Can I run a separate wishlist next to Toki?
Yes. Many stores pair a loyalty app with a dedicated wishlist such as Swym or Flits Wishlist. Check theme and email platform compatibility first.
How hard is it to switch loyalty apps?
It takes planning more than effort. Export balances, rebuild rules, test a full order and redemption and then announce the change. Choose an app that offers migration help.
Which alternatives carry the Built for Shopify badge?
Flits (both apps), Growave, Froonze and Smile.io display it. We could not confirm it for Rivo or Swym, and it is not shown for Mage.
