Diwali brings the rush. What you do with that rush decides whether those shoppers ever come back. Here's the what, why, how, and when of running a Diwali campaign on Flits.
What: Loyalty, referral, and VIP, working as one campaign
A Diwali campaign on Flits isn't three separate tools bolted together. It's one system: shoppers earn points on every order, bring friends in through referrals, and climb VIP tiers that carry real perks, such as a shipping break or a free product.
The point is to turn a one-time festive sale into an ongoing reason to come back, without you having to run multiple different apps to do it.
Why: the festival ends, the relationship doesn't have to
Diwali 2026 falls on November 8. For most Shopify brands selling into India and the Indian diaspora, this is one of the biggest traffic spikes of the year, and a lot of that traffic is first-time buyers who've never heard from you before.
A sale captures them for one order. A loyalty program gives you a reason to show up in their inbox again in December, and again at BFCM, which lands just 19 days after Diwali this year.
If you want the fuller retention playbook with category-by-category data, we've covered that in a separate blog. This one is about what Flits specifically does for your Diwali campaign.
How: the features that do the work
1. Multiplier points.
Run 2X, 3X, or 5X points for the festive window. Shoppers get a reason to add one more item to the cart to earn more, which lifts order value without a blanket discount. Set a limited-time multiplier campaign, and Flits switches shoppers back to your regular earning rate once the season ends.
2. VIP tiers built for the season.
Design your tiers, set the rules, and let shoppers climb on their own. You can base tier progression on spend, orders, points, or a combination of rules. Higher tiers can carry better perks: a bigger discount, a shipping break, or a free product. You can also build a dedicated festive VIP strategy around the season.
3. Loyalty on the product page.
Points earned, tier progress, and member perks show up right on the product page, not tucked away on a separate loyalty tab. A shopper sees a "3X points" badge and their running balance exactly where they're deciding whether to buy.
4. Sign-up rewards.
Points for creating an account, plus early access to your Diwali sale for members. This gives shoppers an extra reason to sign up before the festive rush and gives you an audience to engage through your marketing channels.
5. No developer required.
Setting up your loyalty program, updating your rewards page, and launching festive perks takes a few minutes, not a dev sprint, whether you're setting up loyalty for the first time or replacing an existing app.
When: the Diwali arc
With Flits, you can structure the campaign around three stages:
- Pre-Diwali. Light the spark early with sign-up rewards and early-bird access, before the rush actually hits.
- Diwali week. Turn the seasonal spike into lasting loyalty with multiplier points, 3X or 5X, timed to the days that matter most.
- Post-Diwali. Keep the celebration going with rewards that bring shoppers back, bonus points, and tier progress nudges, before BFCM arrives.
Proof: what Flits merchants did with last Diwali
- RAS Luxury: customers earned 12.5M+ points.
- Hyphen: customers generated 20.2M+ points through purchases.
- Bluetyga: customers earned points on ₹3.2Cr+ in orders.
- Palmonas: customers redeemed 8.4M+ points and came back for more.
Points earned tell you shoppers showed up. Points redeemed tell you they came back to use what they earned, which is the number that actually matters for retention.
Frequently asked questions
1. Do I need a technical team to set up a Diwali campaign?
No. You can set up your Shopify loyalty program, update your rewards page, and launch festive perks without writing any code.
2. Can I offer extra points only during Diwali?
Yes. Flits lets you run Diwali-only multiplier points and VIP campaigns on your Shopify store, then switch back to your regular rates once the season ends.
3. What happens to bonus points after Diwali ends?
That's your choice. Flits lets you set festive bonus points to expire after a set number of days, giving shoppers a reason to return, or you can roll them into your regular loyalty program instead.
4. Are there any special offers right now?
Yes. New Shopify merchants can get an exclusive surprise offer. Visit the Flits Diwali campaign page to claim the offer.
Ready to light up your Diwali campaign?
