Wishlist: Recover Lost Sales with Wishlisted Product Reminder Emails

Customers often save products they like but delay purchasing them. Sending reminder emails for wishlisted products helps bring those customers back and convert saved interest into completed purchases.

Goals

Recover lost purchase intent
Increase conversions from wishlist activity
Re-engage customers who showed interest in specific products

Email Marketing Tools for Wishlist Reminders:

These tools allow merchants to trigger automated emails based on wishlist activity.

Klaviyo
WebEngage
MoEngage
Contlo (SuperAGI)
CleverTap
Netcore Cloud

Who Should Use This

Fashion brands where shoppers frequently browse collections and add products to their wishlist but postpone the final purchase

How It Works

Customers save products to their wishlist while browsing the store.
The wishlist activity is captured as customer intent data.
Merchants connect Flits wishlist data with email marketing tools.
Automated emails remind customers about the products they saved.
Customers return to the store and complete their purchase.

Benefits

Recover lost purchase intent
Create personalized engagement based on saved products
Build a strong retention strategy using wishlist data

Real Merchant Example

Itokri

Apparel

Itokri sells handmade textiles, crafts, and artisan products sourced from across India. Because shoppers often browse and save unique items before purchasing, wishlist reminder emails can help bring them back to complete their order.

Best For

Fashion and lifestyle brands
Stores with browsing-heavy shopping journeys
Brands where customers often save products before buying

Recent case

Loyalty

Product Tag-Based Reward Percentages with Shopify Flow

Select customers earn reward points based on the product category or tags, allowing brands to control loyalty rewards according to margins and product strategy.

Tiered rewards

Shopify Flow

Engagement

Loyalty

Custom Reward Logic for Gift Sets

Customers earn reward points equal to the product price for gift sets when they purchase any 3 items, applied once per purchase, regardless of quantity, with a 30-day expiry. This is especially useful for higher-value products that require sampling before purchase.

Gamification

Rewards

Engagement