Save for Later: Turn Cart Abandonment into Future Purchases

Not every user is ready to buy immediately. Some need more time to decide. A “save for later” option lets customers move items from their cart to a wishlist instead of abandoning them completely, making it easier to return and purchase later.

Goals

Reduce cart abandonment
Keep high-intent products connected to the customer
Encourage shoppers to return and complete their purchase
Allow customers to pick up their shopping journey right where they left off

Who Should Use This

Fashion and apparel brands typically involve high-consideration purchases, where customers often compare options and delay buying decisions.

How It Works

The merchant enables Save for Later within the Flits setup.
Customers can move items directly from the cart to their wishlist.
The saved products stay linked to the customer’s account.
Customers can easily return later and add the item back to the cart to complete the purchase.

Benefits

Prevents losing high-intent products during cart abandonment
Gives shoppers a frictionless way to delay purchase without forgetting the item
Encourage return visits to complete the purchase
Captures valuable customer intent for future engagement

Real Merchant Example

Andamen

Apparel

Andamen, a premium Indian menswear brand, sells shirts, polos, and everyday essentials through its online store. On the cart page, customers can choose “Move to Wishlist” if they are not ready to purchase immediately. Instead of losing the item due to cart abandonment, the product is saved to the customer’s wishlist, allowing them to revisit and purchase it later.

Best For

Fashion and lifestyle brands with a premium product range
Brands with browsing-heavy shopping journeys

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