Harney & Sons, a well-known tea brand, wanted to improve customer loyalty and increase their revenue. They were looking for a solution that would make shopping easier and more rewarding for their customers. With that goal in mind, they turned to Flits for help.

Harney & Sons wanted to enhance the shopping experience on their website by adding features that would increase engagement and encourage repeat purchases. Specifically, they needed a tool to keep customers coming back and help boost sales, all while making their website more user-friendly.

Flits provided Harney & Sons with a custom customer account page that included a Wishlist and Reorder feature. These features made it easier for customers to track their favorite items and quickly reorder when they were ready to buy again. The Wishlist allowed customers to come back to their cart when the timing and pricing were right, while the Reorder button provided a quick way to purchase past orders. These features helped make shopping smoother and more intuitive, leading to more sales.

After integrating Flits into their website, Harney & Sons saw significant improvements:

77% increase in revenue: The features helped generate more sales by making it easier for customers to come back and purchase.

69% increase in 'Add to Cart' activity: Customers added more items to their carts, boosting the chances of completing a sale.

55% increase in orders: The number of total orders went up, proving that customers were more likely to make a purchase when the process was more straightforward and enjoyable.

Emeric Harney, Marketing Director at Harney & Sons, shared how helpful these features were for their business, stating, "Using Flits’ Wishlist and Reorder features has been helpful in keeping our customers happier and stickier. Flits helped us create a smoother, more intuitive shopping experience that clearly resonates with our customers."

By integrating Flits’ tools, Harney & Sons was able to enhance their customers' shopping experience, leading to higher revenue, more orders, and happier customers. Their use of the Wishlist and Reorder features was a key factor in increasing customer loyalty and repeat purchases.