Glaze Digital is a Belfast-based, full-service Shopify Plus agency, ranked among the top 1.5% of partners worldwide. Since 2014 they have built over 250 stores, working as a Shopify Plus Partner across the UK and beyond.
Founded in 2014 by Richard Megaw and Mark Kelso, Glaze Digital is a fully in-house team of around ten, built on a simple idea: web design and digital marketing should be run by one accountable team, not stitched together across vendors. They cover the full Shopify lifecycle — development, design, UX, conversion optimisation and digital growth strategy — and hold Klaviyo Gold Partner status alongside Google and Meta accreditation. Their work spans brands across sectors, including Bellamianta, BLK BOX Fitness, Gordons Chemists and The Walk In Wardrobe.
- Top 1.5% of Shopify partners worldwide
- 250+ stores launched since 2014 (10+ years)
- Fully in-house team
- Klaviyo Gold Partner, Google & Meta accredited
Bellamianta
Glaze Digital partnered with Bellamianta to strengthen its digital presence and accelerate online growth through a refined Shopify experience. By optimizing the user journey, enhancing product discovery, and creating a premium shopping experience that reflected the brand's luxury identity, the team helped increase engagement and conversions. These improvements contributed to remarkable online growth, expanding Bellamianta's reach and reinforcing its position as one of the UK's leading beauty brands.
Franklins
Glaze Digital partnered with Franklins to modernise its health and beauty retail experience on Shopify. The team refined navigation, streamlined the checkout flow, and rebuilt product pages around clearer imagery and copy, making it faster for shoppers to find and buy the products they trust. The result was a smoother path to purchase that lifted conversion rate and strengthened repeat custom across Franklins' loyal customer base.
Gardiner brothers
Glaze Digital partnered with Gardiner Brothers to transform their renowned in-store jewellery buying experience into a seamless digital journey. The team designed and developed a premium Shopify store that showcased their extensive collection with clarity while maintaining the trust and expertise the brand is known for. The result was an intuitive shopping experience that increased customer engagement, simplified product discovery, and made purchasing high-value jewellery online effortless.
Every great retention strategy starts with a great storefront. Glaze Digital's commitment to in-house expertise and performance-driven ecommerce demonstrates how thoughtful design and seamless customer experiences help brands increase customer lifetime value.
