Bring buyers back
Every BFCM order earns points, so deal-hunters return instead of vanishing.
BFCM 2026
Make every BFCM shopper worth more than one sale
BFCM brings the biggest traffic spike of the year to Shopify stores, but most shoppers buy once and vanish. A loyalty program gives them a reason to return: points, VIP tiers, and referral rewards that turn a single sale into a relationship. Flits helps Shopify merchants turn BFCM traffic into repeat revenue.
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Loyalty page
A branded rewards hub for your store.
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Loyalty signup popup
Capture new loyalty members the moment they land on your store
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Refer & Earn
Reward shoppers for bringing in new customers
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Points multiplier
Boost repeat purchases with 2x–3x point campaigns.
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Spin the wheel
Gamify offers and capture emails instantly.
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Paid membership
Turn BFCM traffic into recurring revenue.
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Early access benefit in paid membership
Offer early access and exclusive perks with paid memberships.
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VIP Tier
Unlock exclusive perks for your best customers
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Loyalty page
A branded rewards hub for your store.
-
-
-
Loyalty signup popup
Capture new loyalty members the moment they land on your store
-
Refer & Earn
Reward shoppers for bringing in new customers
-
Points multiplier
Boost repeat purchases with 2x–3x point campaigns.
-
Spin the wheel
Gamify offers and capture emails instantly.
-
Paid membership
Turn BFCM traffic into recurring revenue.
-
Early access benefit in paid membership
Offer early access and exclusive perks with paid memberships.
-
-
VIP Tier
Unlock exclusive perks for your best customers
BFCM isn’t just about winning the sale. It’s about winning the next purchase.
Great for the merchant. Great for the customer.
Reward the next order
Bonus points on repeat buys turn one sale into a habit.
Grow your VIPs
Tiers keep your biggest spenders coming back all year.
Referrals over ads
Happy customers recruit new ones at a fraction of the cost.
Points bring them back
Unspent points are a standing reason to return in January.
See what works
Track repeat rate, redemptions and tier growth in one place.
BFCM brings the traffic. We help you keep it.
Talk to a loyalty specialist. We'll find where your revenue leaks after BFCM — and how to stop it.
Let’s Talk
Trusted by leading brands to win BFCM and beyond. See how top retailers boost retention, drive repeat purchases, and turn peak-season shoppers into loyal customers.
Loulourose
LOULOUROSE
LouLouRose used Flits to turn BFCM shoppers into loyal repeat buyers — driving a 5x jump in loyalty redemptions and IDR 16.7M in redemption revenue by December.
5x
BFCM spike
Oct → Nov jump in loyalty redemptions
Asune
Asune
Asune used Flits to power its BFCM season — driving a 2.5x jump in orders and ¥63M in loyalty-driven revenue in November alone.
2.5x
BFCM spike
Oct → Nov jump in orders
Eatsy Market
Eatsy Market
Eatsymarket used Flits to keep BFCM shoppers coming back — hitting a 64% loyalty redemption rate and COP 13.2M in redemption-driven revenue in November.
64%
Peak engagement
November redemption rate
Quadris
Quadris
Quadis used Flits to grow loyalty revenue every month through BFCM — climbing from MUR 2.7M to 6.2M in loyalty-driven sales, a 2.3x jump by December.
2.3x
Revenue growth
Oct → Dec loyalty-driven sales
Your BFCM loyalty playbook: before, during, and after
Before BFCM
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Give VIPs early access
Reward your best customers with first access to the sale — a perk that makes tiers worth reaching.
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Promote loyalty benefits
Show shoppers what they’ll earn, so joining feels worthwhile before they even buy.
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Drive sign-ups
Turn pre-BFCM traffic into members with points for joining and early-access lists.
During BFCM
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Reward purchases with points
Every order earns — turning a one-time discount into an ongoing balance.
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Offer 2x & bonus points
Multipliers and product-specific bonuses make the weekend earn more and lift AOV
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Unlock VIP-exclusive benefits
Give members-only rewards that make loyalty visibly better than shopping anonymously.
After BFCM
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Reward the second purchase
Nudge customers back with points that are ready to redeem after the sale.
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Encourage referrals
Ask happy BFCM buyers to bring a friend — and reward both sides with exclusive referral perks.
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Build long-term loyalty
Birthday rewards, tiers and ongoing points keep customers engaged into the new year.
See what you're leaving on the table
They bought on BFCM weekend. But will they buy again? Enter two numbers to find out how much repeat revenue Flits can win back.
For instance: A store doing $50,000 in average monthly sales with a 15% repeat rate could add roughly $12,000- $18,000 in recovered repeat revenue during a BFCM month with Flits, depending on order value and redemption rate. Your exact number will vary. Run your own store's figures above.
FRIDAY
BLACK FRIDAY
* * * BFCM RECEIPT * * *
AVG MONTHLY SALES
PROJECTED BFCM SALES
RETENTION
REPEAT RATE NOW
REPEAT RATE W/ FLITS
ONE-TIME BUYERS RETAINED
Repeat revenue Flits wins back (BFCM)
PER AVG MONTH
AVG MONTH W/ FLITS(BFCM)
─── · SCRATCH & SAVE · ───
Flits’ BFCM Guide 2026: What Shopify Merchants Actually Need to Get Right
Get the complete Flits BFCM Guide 2026, a practical playbook for turning BFCM traffic into repeat customers, with readiness checklists, an 8-week preparation calendar, day-by-day strategies, loyalty tactics, and post-BFCM retention plan.
- 8-week BFCM calendar
- Loyalty-Driven Strategies
- Day-by-Day BFCM Plan
- Post-BFCM Retention Tactics
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BFCM 2026 FAQs
BFCM stands for Black Friday Cyber Monday, the shopping weekend that runs from the Friday after Thanksgiving through the following Monday. For Shopify merchants, it’s typically the highest-traffic, highest-revenue weekend of the year.
BFCM traffic is often driven by discounts, which attracts deal-seeking shoppers who buy once and don’t return. Without a retention mechanism like a loyalty program, most of that spend never turns into a second order. Turning even a portion of one-time BFCM buyers into repeat customers compounds revenue well past the sale weekend.
A loyalty program gives shoppers a reason to come back after the discount ends. Points earned on a BFCM order, VIP tier progress, and referral rewards all create a pull back to the store in the weeks and months after the sale, when there’s no discount driving the visit.
Run it in three stages: before BFCM, get shoppers to join your loyalty program and give VIPs early access; during BFCM, run points multipliers so orders earn faster; after BFCM, remind members of their point balance and use it to drive a second order in December and January.
Give them a reason with an expiration date attached to their behavior, not the discount. Points balances, tier progress, and referral credits all work because they only pay off if the customer returns. A follow-up email or SMS reminding shoppers what they’ve earned is usually the single highest-ROI post-BFCM send.
A VIP tier program groups customers into levels, often based on spend or order count, and unlocks better perks like free shipping, early access, and bigger discounts at higher tiers. During BFCM, tiers work well because they reward your existing best customers rather than just the shoppers chasing the biggest one-time discount.
It depends on baseline repeat rate and order value, but Flits merchants have seen loyalty-driven revenue jumps of 2 to 5 times their pre-BFCM baseline in the following month. Our merchants such as Asune saw a 2.5x jump in orders and ¥63M in loyalty-driven revenue in November alone. Whereas LouLouRos, another of our merchants, saw a 5x jump in loyalty redemptions.
Most merchants should start their loyalty and retention prep 6 to 8 weeks out, which for BFCM 2026 means starting in early October. That gives enough time to set up VIP early access, build points-multiplier campaigns, and warm up your loyalty member list before the sale starts.
